The famous three stripes became the protagonists for a 1. 400 sqm grand stage.
With pivoting points behind a 60m long horizon, the 24×8m platforms rotated across the stage.
Their exact positions allowed various constellations, that defined the dramaturgical sections during the show.
The curved ramps emphasized the movement of the platforms and symbolized the new Y3-Logo.
The heritage logo was generated by rotating the two outer platforms to the sides.
Stage design: dreizueins (GER)
Client: Adidas AG, Global Marketing Meeting 2005
Event agency: Quasar Communications (GER)
www.dreizueins.de
www.quasar.de