The renaming of the RAG company gave the background for designing a multy layer construction on a high rise facade.
The ceremonial launch of Evonik Industries was announced beforehand through a defoliation of a 50×50m printlayer. The salutation was covered with a reflective, shimmering textile. The LED-belt on the roof became an urban stage, communicating through human silhouettes the values and contents of the new
company.
Agency: Vokdams, Wuppertal (GER)
idea and concept: dreizueins® architekturdesigngrafik, Frankfurt/M. (GER)
www.banozic.com
www.dreizueins.de
www.vokdams.de